Amazon.com reports that Kindle sales through July 2010 are triple Kindle sales for all of 2009. In the last three months Amazon Kindle sales surpased hard cover sales at a 143 to 100 ratio. And, the price of the Amazon Kindle eReader has dropped from $259 to $189.
This means a Merry Christmas for small publisher and their authors. I sincerely hope everyone gets an Amazon eReader for Christmas this year because finally small publishers can compete on an even playing field with the large publishers.
Large publishers can easily get their books on brick & mortar book store shelves by agreeing to take back all unsold copies, creating a monoply for a select few publishing houses. Small publishers cannot take back unsold books because their books are print on demand (POD), and so are locked out of large market book stores.
But with Kindle, both large and small publishers compete on equal footing because everyone shops at the same place online, and prices are competetive. Move over big dogs from New York City. Kindle is the future.
I have noticed Kindle sales of my America's Galactic Foreign Legion series increase quite a bit, a pleasent surprise I did not see coming.